Google Home app failing to add SMART+ bluetooth lightstrip

I had the lightstrip paired with Google Home app to my Nest WiFi point that has bluetooth capability. It paired once and was working for some time. But then it would stop working. So I tried pairing using the Sylvania Smart Home app. This works. But I want to now just pair directly again to the Google app, and it is failing to pair. The lights flash three times but never pairs. I tried resetting the module several times, and repairing but not working.

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